// THE CHALLENGE

FURTHER is a first-of-its-kind ultramarathon aimed at showing the world what’s possible when we support women with the same opportunities, innovations, and research men have always received.

The feat featured 10 trailblazing women who collectively ran a total of 2880+ miles, each running farther than they’ve ever run before, smashing personal records and world records. Camille Herron broke 12 total World Records, including the historic 6-day WR.

The ten women ran in lululemon’s latest and most innovative run equipment. Each piece of the kit was bespoke to every athlete and the race kits comprised of net new innovations aimed at solving female runners’ unmet needs, created in record-time (8 months) by me and the rest of the product innovation team at lululemon. Within the kit, my main focus was designing and developing the pinnacle run bra that would take the athletes further.

// Innovating For 10 Unique Athletes

Built on a new technology platform developed from a proceeding concept, I was tasked with designing a performance run bra that would meet the needs of 10 different ultra marathon running athletes. Key challenges to solve:

• Reduce chafing from the garment.

• Introduce a storage pocket that can securely hold anything from gels to a water bottle.

• Design a silhouette that will not fatigue the muscles of the athletes over the course of the 6 day event.

• Variation of design and constructions to accommodate the diverse needs of 10 female athletes.