Rethinking the Cyclist’s Musette
Year Developed / 2018
Brand / Card79 for Doma Cycle
Category / Road Cycling Accessory
Outcome / Product Launch
// The Challenge
The goal of this project was to design a simple food storage solution for road cyclists who need fuel while riding. The pocket musette is meant to hold food in the riders jersey pocket while and keeping it safe from sweat and making a mess. Key design consideration that had to be solved through extensive prototyping were; keeping the product secure in the majority of jersey pockets, and making it easily accessible for various hand sizes.
// The Prototyping Journey
